The Land-based Gaming Market
The global land-based gaming market generated US$129 billion in gross gaming revenue in 2016 (more than triple the size of the mobile gaming market at US$36.9 billion) and is forecast to reach $191 billion by 2022 at a CAGR (compound annual growth rate) of 6.8%. Roughly half of this revenue comes from electronic games (also known as EGMs and include video slots, mechanical slots, video poker and electronic table games) with the remaining from live table games.
Electronic games dominate the revenue in western markets but the infrastructure and revenue in Asian markets still has room for growth, in particular Macau (less than 10% of market share from electronic games). Electronic game players on average tend to be older and its adoption by the emerging mass market has proven a challenge worldwide.
Alphaslot aims to integrate both the land-based and online gaming markets into one gaming ecosystem, further amplifying the target market size. Our partners’ gaming machines are already on land-based game floors, thus providing the foundation to build more innovative content by Alphaslot game developers going forward.
The Video Gaming Market
Emerging mass market players overwhelmingly play video games (casual, social, console and mobile) games. The global video gaming market generated US$ 97.8 billion in 2016 and is forecasted to reach $171.9 billion by 2025 at a CAGR of 6.5%. Gamers can be found across all age groups but generally trend younger.
These games encompass all types of games including strategy, shooting, sports, adventure, puzzles, mahjong, etc. In recent years, we are seeing the rise of online servicing for console gaming. There have been successful models based on personalized digital characters or avatars, and the ability to control and customize them has been an big reason for the popularity of online and mobile gaming.
The NFT (non-fungible token) we call the ALPHABOT, will take on the role of a gaming avatar in the Alphaslot ecosystem. Players can purchase ALPHABOT avatars, ALPHABOT parts, and other add-ons using the ecosystem tokens. On top of the being a collectible on a decentralized blockchain, these ALPHABOTS will also provide customization and the ability to enhance the playing experience.
Gaming in general is trendings towards a more connected game environment, where interaction between players such as cooperative playing and player rankings are becoming the norm. Land-based games have been left behind in that regard, and Alphaslot will directly target this untouched realm in gaming.
Tapping into these enormous markets requires a quality content and solutions to enable them to grow further. What are the obstacles facing the integrated resort gaming market? We will take a look at this topic in the next article.